{"id":17,"date":"2020-03-17T04:18:07","date_gmt":"2020-03-17T04:18:07","guid":{"rendered":"http:\/\/gssunnytrails.com\/online-journeys\/?p=17"},"modified":"2025-04-28T10:23:08","modified_gmt":"2025-04-28T17:23:08","slug":"monitor-award-activity-how-ads-attract-you","status":"publish","type":"post","link":"https:\/\/gssunnytrails.com\/online-journeys\/monitor-award-activity-how-ads-attract-you\/","title":{"rendered":"Monitor Award Activity &#8211; How Ads Attract You"},"content":{"rendered":"\n<p class=\"\"><strong>Getting Hooked<\/strong><br>Have you ever been so &#8220;hooked&#8221; by an ad that you can&#8217;t get it out of your head?<\/p>\n\n\n\n<p class=\"\">Ads are cleverly designed to grab your attention, build your trust, and make you want to buy, or buy into, something. Advertisers call these &#8220;persuasion techniques.&#8221; Here are a few of the most common. (Which do you recognize? Which are easiest to resist?)<\/p>\n\n\n\n<p class=\"\"><strong><em>Association: <\/em><\/strong>Links a product, service, or idea with something people want, like happiness, comfort, or safety.<\/p>\n\n\n\n<p class=\"\"><strong><em>Bribery:<\/em><\/strong> Promises you something else, such as a rebate or &#8220;free&#8221; gift, if you buy the product.<\/p>\n\n\n\n<p class=\"\"><em><strong>Get on the Bandwagon: <\/strong><\/em>Shows lots of people enjoying a product, with the hope that you won&#8217;t want to be left out.<\/p>\n\n\n\n<p class=\"\"><strong><em>The Beautiful People:<\/em><\/strong> Features good- looking models in fashionable clothes and places to grab your attention.<\/p>\n\n\n\n<p class=\"\"><strong><em>Fear: <\/em><\/strong>Links a product, service, or idea to a &#8220;solution&#8221; to something people fear, like bad breath or higher taxes.<\/p>\n\n\n\n<p class=\"\"><strong><em>Humor: <\/em><\/strong>Makes you laugh. (Who doesn&#8217;t want to laugh?)<\/p>\n\n\n\n<p class=\"\"><strong>Take it Apart<\/strong>: Think about the Lures of Advertising that you see on social media! How do ads for makeup lure you? With promises of beauty, of course. How about when an influencer says that they love a product? <\/p>\n\n\n\n<p class=\"\">Take a look at the poster below. The artist made the &#8220;Lures of Advertising&#8221; into fishing lures. Clever, huh? See if you can think of a few more lures and share what they might be in the comments. Or explain which lure one of the influencer posts or ads you&#8217;ve seen recently is using.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"1659\" height=\"2324\" src=\"https:\/\/gssunnytrails.com\/online-journeys\/wp-content\/uploads\/2020\/03\/poster.jpg\" alt=\"\" class=\"wp-image-18\" srcset=\"https:\/\/gssunnytrails.com\/online-journeys\/wp-content\/uploads\/2020\/03\/poster.jpg 1659w, https:\/\/gssunnytrails.com\/online-journeys\/wp-content\/uploads\/2020\/03\/poster-214x300.jpg 214w, https:\/\/gssunnytrails.com\/online-journeys\/wp-content\/uploads\/2020\/03\/poster-731x1024.jpg 731w, https:\/\/gssunnytrails.com\/online-journeys\/wp-content\/uploads\/2020\/03\/poster-768x1076.jpg 768w, https:\/\/gssunnytrails.com\/online-journeys\/wp-content\/uploads\/2020\/03\/poster-1096x1536.jpg 1096w, https:\/\/gssunnytrails.com\/online-journeys\/wp-content\/uploads\/2020\/03\/poster-1462x2048.jpg 1462w, https:\/\/gssunnytrails.com\/online-journeys\/wp-content\/uploads\/2020\/03\/poster-1200x1681.jpg 1200w\" sizes=\"auto, (max-width: 1659px) 100vw, 1659px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Getting HookedHave you ever been so &#8220;hooked&#8221; by an ad that you can&#8217;t get it out of your head? Ads are cleverly designed to grab your attention, build your trust, and make you want to buy, or buy into, something. Advertisers call these &#8220;persuasion techniques.&#8221; Here are a few of the most common. (Which do [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","footnotes":""},"categories":[2],"tags":[],"class_list":["post-17","post","type-post","status-publish","format-standard","hentry","category-media"],"_links":{"self":[{"href":"https:\/\/gssunnytrails.com\/online-journeys\/wp-json\/wp\/v2\/posts\/17","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gssunnytrails.com\/online-journeys\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gssunnytrails.com\/online-journeys\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gssunnytrails.com\/online-journeys\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gssunnytrails.com\/online-journeys\/wp-json\/wp\/v2\/comments?post=17"}],"version-history":[{"count":4,"href":"https:\/\/gssunnytrails.com\/online-journeys\/wp-json\/wp\/v2\/posts\/17\/revisions"}],"predecessor-version":[{"id":418,"href":"https:\/\/gssunnytrails.com\/online-journeys\/wp-json\/wp\/v2\/posts\/17\/revisions\/418"}],"wp:attachment":[{"href":"https:\/\/gssunnytrails.com\/online-journeys\/wp-json\/wp\/v2\/media?parent=17"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gssunnytrails.com\/online-journeys\/wp-json\/wp\/v2\/categories?post=17"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gssunnytrails.com\/online-journeys\/wp-json\/wp\/v2\/tags?post=17"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}